Community Management
Community Management
What is social media community management?
Social media community management defines a process by which your business engages with its audience on social media. This most immediately pertains to your own social media profiles, but can also include additional profiles you are monitoring like influencers or industry-related pages.
How is social media used in community services?
For community groups, social media can provide new ways to communicate, share information and build networks locally, nationally, and internationally. It also allows you to reach new audiences based on common interests.
Why is social media management important?
Social management allows your business to obtain feedback and gather ideas from your customers and audience members through real conversations. Provide support for audience members, fans, and customers when they need it. Increase brand and product awareness among your target audience.
What are the responsibilities of a community manager?
Community managers are responsible for building and maintaining a brand’s community — both online and offline — and public perception. The job requires engaging audiences on a variety of outlets including online forums, social media platforms, Slack, in-person groups, and more to reach all audiences where they are.
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