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PPC Services
Paid Advertising
Paid campaigns built backward from the lead or sale you want. We set up tracking first, then build search, video, and display campaigns, and judge every one on cost per real customer.
Latino-owned Dallas team of 16Reply usually within an hour5 published case studies
6 services
Explore Paid Advertising
Pick a service to see exactly what is included and how it runs, then request a tailored quote.
Google Ads
Reach people at the moment they search for what you sell.
See scope and get a quote →YouTube Ads
Put your business in front of the right viewers with video that earns attention in the first few seconds.
See scope and get a quote →Programmatic
Reach the right people across websites, apps, and streaming with automated buying aimed at specific audiences and places.
See scope and get a quote →Lead Generation
A complete system for turning ad spend into qualified calls and form fills.
See scope and get a quote →Franchise PPC
Paid campaigns for every location, run on one playbook.
See scope and get a quote →Enterprise PPC
Paid media management for accounts where small inefficiencies cost real money.
See scope and get a quote →Why MAD
Why teams pick MAD for Paid Advertising
01
Tracking before spend
We confirm calls, forms, and purchases are recorded correctly before scaling a budget, so decisions rest on real conversions, not clicks.
02
Landing pages in-house
Our web team builds and edits the pages your ads send people to, so offers, copy, and forms can change as fast as the campaigns do.
03
Paid and organic together
Ads are planned alongside your SEO, listings, and reviews, so budget goes to the searches and audiences organic results are not reaching yet.
Proof
Results we have published
Atheneos Greek Village Cafe
Mesquite, TXOne team running the whole digital side of a family restaurant since 2024.
- 12services, one team
- 3,280customer contacts brought in-house
- 2024and still running
Mr Forklifts
Fort Worth, TXA rentals-first website rebuild for a B2B equipment-rental business.
- 0 to fullschema program (LocalBusiness, Service, Product, FAQ)
- DFWlocal-intent rebuild, rentals first
MAD Monkey Media is a Latino-owned agency based in Dallas. Every number above comes from the published case study and the client reports behind it. See all case studies.
How it works
Our 8-stage advertising process
Every account we run, on any platform, moves through the same eight stages. The detail changes by channel; the order does not.
- 1
Audit
We review every ad account, your analytics and your CRM to find what produced customers and what only produced clicks.
- 2
Tracking: pixel and Conversions API
Meta Pixel with Conversions API, Google tag with enhanced conversions, TikTok and LinkedIn tags where used, all tested before spend.
- 3
Offer
A clear reason to act now for each audience, matched to a landing page or instant form that does not leak leads.
- 4
Creative
Search ads, images and short videos written for each platform, in English and Spanish when it fits your market.
- 5
Launch
Campaigns go live with tight targeting and exclusions, and we watch delivery daily in the first week.
- 6
A/B tests
One variable at a time: hooks, offers, forms or audiences, each with a pass mark before we call a winner.
- 7
Optimization
Weekly cuts to waste, budget moved toward booked jobs and sales, and closed sales sent back to the platforms.
- 8
Reporting
Weekly report and monthly call on spend, leads, cost per lead and cost per customer, with a day 60 review.
Budget levels
What your ad budget gets you
Rough ranges for one local business. Your market, offer and tracking move these numbers, so we confirm them with your own data in the audit.
| Monthly ad spend | What it covers | Rough leads a month at typical Google lead costs | Best fit |
|---|---|---|---|
| $500 a month | One Search campaign on 5 to 15 high-intent keywords in a tight radius, with call and lead tracking. | 5 to 11 | Proving an offer before spending more. Often better as a one-time setup you run yourself. |
| $1,500 a month | Search campaigns for your top 2 to 3 services, call assets, location assets and a negative keyword program. | 17 to 35 | A single-location local business that wants steady weekly leads. |
| $3,000 a month | Full Search build by service and area, a call-only or LSA test, and room for one Performance Max test. | 35 to 71 | Growing local businesses, multi-service companies and ecommerce stores with proven products. |
| $5,000+ a month | Search, Performance Max or Shopping, YouTube remarketing and offline conversion import from your CRM. | 59 to 118 | Multi-location brands, franchises, B2B companies and stores scaling past one market. |
Lead counts divide each budget by $42.15 to $84.20, the middle half of average Google search cost per lead across 23 industries in WordStream by LocaliQ Google Ads Benchmarks (2026; data Apr 1, 2025 to Mar 31, 2026). Your own cost per lead can sit outside this range.
Pricing
How our management fee works
Management is a flat monthly fee that covers ad spend up to a set level, plus a one-time setup for the audit, tracking fix and first creative. Above that spend level the fee grows with a small percentage of the extra spend, so you always know the number before you approve a bigger budget. Your ad spend goes on your own card, paid directly to the platform, never through us, and you own every account, pixel and audience. Ask for a quote and we send the exact figures in writing within 48 hours.
Benchmarks
Cost per lead by industry, Google vs Facebook
Published 2025 averages for US advertisers. Use them to sanity check a plan, not as a promise: your own numbers depend on your offer, your area and how fast you answer leads.
| All industries (average) | $66.69 | $27.39 | $5.42 | $0.60 |
|---|---|---|---|---|
| Animals and pets | $31.50 | n/a | $4.06 | $0.51 |
| Apparel, fashion and jewelry | $97.51 | n/a | $4.44 | $0.71 |
| Arts and entertainment | $26.84 | $14.59 | $1.63 | $0.34 |
| Legal: attorneys and legal services | $131.63 | n/a | $9.87 | $0.69 |
| Auto sales and dealers | $44.26 | $35.52 | $2.27 | $0.70 |
| Auto repair, service and parts | $29.96 | n/a | $4.35 | $0.74 |
| Beauty and personal care (salons, spas) | $39.25 | $50.91 | $4.62 | $0.50 |
| Business services (B2B) | $93.69 | n/a | $5.87 | $0.70 |
| Career and employment | $67.36 | $12.30 | $5.81 | n/a |
| Dental | $72.97 | $61.56 | $8 | $0.61 |
| Education and instruction | $77.48 | $26.31 | $4.81 | $0.70 |
| Finance and insurance | $74.44 | n/a | $3.39 | $0.86 |
| Furniture | $106.70 | $39.25 | $3.97 | $0.64 |
| Health and fitness (gyms, studios) | $67.36 | $27.11 | $6.17 | $0.64 |
| Home services and home improvement | $90.92 | $42.95 | $8.33 | $0.63 |
| Industrial and commercial | $75.19 | $35.87 | $5.87 | $0.54 |
| Personal services | $54.60 | $38.09 | $7.17 | $0.67 |
| Physicians and surgeons | $40.04 | $32.14 | $4.76 | $0.61 |
| Real estate | $102.51 | $13.74 | $3.22 | $0.55 |
| Restaurants and food | $30.57 | n/a | $2.05 | $0.45 |
| Retail: shopping, collectibles and gifts | $49.40 | n/a | $4.14 | $0.59 |
| Sports and recreation | $44.26 | $15.49 | $2.77 | $0.59 |
| Travel | $44.70 | n/a | $2.14 | $0.42 |
a WordStream by LocaliQ, Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry (2026; data Apr 1, 2025 to Mar 31, 2026). b WordStream by LocaliQ, Facebook Ads Benchmarks 2026: NEW Data, Trends, & Insights for Your Industry (2026; data Apr 1, 2025 to Jun 30, 2026). CPL is cost per lead, CPC is cost per click, CTR is click-through rate. Averages for US advertisers as published by the source; n/a means the source did not publish that industry. Facebook CPL and conversion rate come from lead campaigns, Facebook CPC and CTR from traffic campaigns.
Ad guides
Plan your ads with real numbers
Free guides from our paid advertising team, built on published 2025 and 2026 industry data.
Our advertising process
The 8 stages we run on every account, from audit and tracking to reporting.
Read the guide →Ad budgets and pricing
What $500, $1,500, $3,000 and $5,000+ a month buys, and how our fee works.
Read the guide →Cost per lead by industry 2026
Sortable Google and Facebook benchmarks for 20+ industries, with sources.
Read the guide →Facebook vs Instagram vs Google
Seven ad platforms compared on cost, intent and fit, including LSA, TikTok, LinkedIn and YouTube.
Read the guide →Talk to a strategist
Get a custom Paid Advertising proposal
Tell us where you are today. We usually reply within an hour and send a tailored proposal within 48 hours.
Prefer to talk? Call 1 (800) 858-1639 or email info@madmonkey.media.
FAQ
Questions about Paid Advertising
If yours is not here, ask it in the form above and a strategist will answer.
Which ad channel should I start with?
For most local and service businesses, search ads capture people already looking. Video and programmatic display build awareness and bring visitors back. We recommend a mix based on your offer, margins, and sales cycle, and start narrow.
What do you need from me to get started?
Access to any existing ad and analytics accounts, a clear picture of your best customers and margins, and someone who can answer questions about lead quality. We handle the audit, tracking, campaign build, and landing page changes.
How do you measure success?
By cost per qualified lead or sale, not clicks or impressions. We connect ad data to calls, forms, and orders, and where possible to which leads became customers, then shift budget toward what produces them.
How is paid advertising priced?
Management is a custom quote, scoped after a short discovery call, and offered month-to-month or on an annual contract. Your ad spend is a separate budget that we agree on with you.
Can you run ads in Spanish?
Yes. Bilingual English and Spanish service is available for ad copy and landing pages, so Spanish-speaking customers get a consistent experience from the first ad to the form or phone call.
What is a good cost per lead?
One you can afford after your close rate. If one in five leads buys and a new customer is worth $1,000 in profit, you can pay up to $200 a lead and still break even. Published averages help as a reference: Google search leads averaged $66.69 across industries in 2026 data, with large swings by industry.
Which platforms do you manage?
Google Search, Performance Max, Local Services Ads support, YouTube, Facebook and Instagram, TikTok, LinkedIn and programmatic display and streaming TV. We usually start with one or two and add more only when the first ones produce customers. See our <a href="/services/ppc/facebook-vs-instagram-vs-google-ads/">platform comparison</a>.
How long before ads produce leads?
Search campaigns can produce calls in the first week. Meta, TikTok and YouTube usually need 2 to 4 weeks of learning and creative tests. We judge the program on day 60 numbers, once tracking is clean and the platforms have enough data.