Roots Chiropractic: from not in the top 100 to a page-1 sweep
A Dallas chiropractic practice that started outside the top 100 for every tracked keyword -- and swept all seven onto Bing page 1 by month two.
Not in the top 100, anywhere
A Dallas chiropractic practice competing for high-intent local search in a crowded market.
- Before the campaign, the practice was not in the top 100 on Google for all seven tracked keywords -- including "Chiropractor Dallas TX" and "Walk In Chiropractor Dallas TX".
- On Bing, five of the seven keywords were not in the top 100 either; the best pre-campaign positions anywhere were #10 and #12.
- In a market where the practices that win local search take the appointments, that is effectively invisible.
The local SEO program, end to end
- Local SEO program. Ongoing local-search optimization for the Dallas market.
- On-page rebuild. A full batch of title and meta tags plus homepage optimizations, delivered July 2025.
- Link building. Steady, documented backlink work month over month.
- Business listings and reputation. Listings accuracy across directories plus a review program.
- Social marketing. A managed social presence for the practice.
A 7-for-7 page-1 sweep on Bing by month two
| Keyword | Before | Month two |
|---|---|---|
| Chiropractic Adjustment Dallas TX | Not in top 100 | #1 |
| Chiropractic Therapy Dallas TX | #10 | #1 |
| Chiropr Dallas TX | Not in top 100 | #2 |
| Chiropractic Services Dallas TX | Not in top 100 | #3 |
| Walk In Chiropractor Dallas TX | #12 | #3 |
| Chiropractic Care Dallas TX | Not in top 100 | #4 |
| Chiropractor Dallas TX | Not in top 100 | #10 |
Bing positions checked July 21, 2025 against the pre-campaign benchmark. All seven tracked keywords reached page 1, and all seven improved.
The supporting numbers
Honest framing: Google is the harder, slower board in this market. At month two the Google numbers above are first movement, not a win -- we publish them anyway because real trajectories beat inflated claims.
This case study is shared with the client's permission.
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