Case Study

Send Me A Pro: from invisible to industry-leading local visibility

A Thurston County, WA home-services referral network that started with a listing score of 17 and one citation -- and 90 days later sat above the industry 95th percentile.

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17 -> 698 listing score+1500% citations51/60 listings synced
The starting line

Strong service, invisible online

Send Me A Pro connects Thurston County homeowners with local service pros -- a model that lives or dies on being found in local search.

  • Overall SEO audit score at engagement start: 43 out of 100 (audit dated July 1, 2025).
  • On-page optimization scored 6 of 30: duplicate titles, missing meta descriptions, missing H1 tags, missing schema tags, missing image alt text, pages missing analytics code, and slow pages.
  • Keyword rankings scored 0 of 10 -- no tracked keyword was ranking.
  • Listing score: 17, deep in the F band, against an industry average of 320.
  • Citations: exactly 1 listing site carried the business.
  • The bright spots were reviews (10/10) and social profiles (10/10) -- the visibility plumbing was the problem.
What we did

The full local-visibility program

  • Business listings and citations. Synced the business record across the major listing networks and data aggregators, fixing the name-address-phone record everywhere it appears.
  • Local SEO. Ongoing local-search optimization for the Olympia / Thurston County market.
  • Reputation management. Review monitoring and growth on the profiles customers actually check.
  • Social marketing. A consistent, managed posting cadence stood up from near zero.
  • Web and lead generation. Web presence work supporting the referral funnel.
The results

From one citation to past the 95th percentile

Ninety days of documented movement on the local-visibility scoreboard.

17 -> 698Listing score, from an F to past the industry 95th percentile (672). Industry average: 320.
+1500%Citation growth: 1 -> 16 listing sites (May 19 - Jul 11, 2025).
51/60Business listings synced or submitted, with a fully consistent name-address-phone record across data providers.
+509%Impressions: 347 in the 90-day window, up 290 vs the prior period.
108Google Business Profile customer actions, all new vs prior period: 86 direction requests, 19 website clicks, 3 calls.
154Social posts published across networks in 90 days, up 143 vs prior period.

Every figure above is a real, documented number from our exported reporting for this engagement, captured July 24, 2025 (90-day window April 26 - July 24, 2025 unless noted). Nothing on this page is projected, extrapolated, or estimated. We do not publish advertising return figures for this client because no ad campaign with tracked conversions was part of the engagement.

This case study is shared with the client's permission.

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