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Paid Advertising

Franchise PPC

Paid campaigns for every location, run on one playbook. Each territory gets its own targeting and budget, the brand keeps control of the message, and everyone sees results for their own market.

Dallas HQ team of 16Reply usually within an hour5 published case studies
Built for

Is Franchise PPC right for you?

  • Franchisors running a co-op or brand fund that pays for local advertising
  • Multi-location brands whose locations bid against each other on the same searches
  • Franchisees who want local ads that still follow brand standards
What is included

What you get with Franchise PPC

01

Territory-based structure

Campaigns split by location and service radius, so each unit pays only for searches inside its own territory.

02

Brand ad library

Approved headlines, descriptions, and assets every location uses, with fields for local details and offers.

03

Budget and co-op tracking

Spend tracked by location and by funding source, so brand funds and local budgets reconcile cleanly.

04

Location landing pages

Ads that send people to the right location page, with the correct phone number, hours, and booking path.

05

Brand term protection

Brand searches handled centrally so locations stop bidding against each other, with competitor bids monitored.

06

Location and roll-up reports

Each franchisee sees results for their territory, and corporate sees the full network in one view.

Proof

Results we have published

Send Me A Pro

Thurston County, WA

Listings, citations, local SEO and reputation for a home-services referral network.

  • 17 to 698listing score in 90 days
  • +1500%citations
  • 51 of 60listings synced
Read the Send Me A Pro case study →

MAD Monkey Media is a Latino-owned agency based in Dallas. Every number above comes from the published case study and the client reports behind it. See all case studies.

How it works

How Franchise PPC runs, step by step

  1. 1

    Map territories

    We define each location's area and budget and resolve any overlap between nearby units.

  2. 2

    Build template

    The master campaign structure and ad library are built once and approved by the brand.

  3. 3

    Deploy locally

    Locations launch from the template with their own targeting, offers, and tracking.

  4. 4

    Compare and tune

    We compare locations side by side and carry what works at the strongest units to the rest.

Pricing

How pricing works

Custom quote

Franchise PPC runs on a month-to-month or annual retainer sized to your location count, with the master template setup scoped as a fixed-price project.

Fixed-price projects

One-time work such as audits, builds and migrations is quoted as a fixed price with named deliverables.

Monthly retainers

Ongoing programs bill monthly, with a month-to-month option or a lower annual-contract rate.

Proposal in 48 hours

You get a written proposal with scope, timeline and price within 48 hours of the discovery call.

Talk to a strategist

Request a custom Franchise PPC quote

Tell us where you are today. We usually reply within an hour and send a tailored proposal within 48 hours.

Prefer to talk? Call 1 (800) 858-1639 or email info@madmonkey.media.

FAQ

Questions about Franchise PPC

If yours is not here, ask it in the form above and a strategist will answer.

How do you stop our locations from competing with each other?

Each location gets a defined territory, and its campaigns only target searches inside it. Brand terms are handled centrally, and overlapping areas get clear rules so one location is not paying to outbid another.

Can franchisees add their own local offers?

Yes, within guardrails. The brand ad library has fields for local offers, events, and promotions. Franchisees submit them, we check them against brand rules, and they run in that territory only.

How do you handle co-op or brand fund spending?

We track spend by location and by funding source, so you can show each franchisee what the fund paid for in their territory and what came from their local budget.

Can we add new locations quickly?

Yes. New units launch from the approved template with their territory, tracking, and landing page set up, so they start on the same structure as the rest of the network.

How is franchise PPC priced?

It is a custom quote based on the number of locations and channels, scoped after a short discovery call. Management runs month-to-month or on an annual contract, with media budgets set separately by the brand and its locations.

Get my quote