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Social and Reputation

Brand Management

We write down how your brand looks and sounds, build the templates people actually use, and keep watch so every channel, location, and vendor stays consistent.

Dallas HQ team of 16Reply usually within an hour5 published case studies
Built for

Is Brand Management right for you?

  • Growing companies where every employee, agent, or vendor posts with a different logo and tone
  • Businesses that rebranded but still have old logos, colors, and taglines scattered online
  • Marketing leads who need written rules before handing content to new staff or partners
What is included

What you get with Brand Management

01

Brand audit

A sweep of your website, social profiles, listings, ads, and print pieces to find old logos, mixed colors, and messaging that no longer fits.

02

Voice and messaging guide

Your tone, key messages, words to use and avoid, and sample copy for common moments like promotions, apologies, and announcements.

03

Visual guidelines

Logo usage, color codes, type choices, and image style written up in one reference so designers and printers get it right the first time.

04

Template library

Editable templates for social posts, flyers, email headers, and presentations so your team can produce on-brand pieces without starting from scratch.

05

Approval rules

A simple workflow that defines who can publish what, which items need review, and how exceptions are handled across teams and locations.

06

Ongoing brand watch

Regular checks of your public channels and listings for off-brand posts, outdated assets, and impersonating profiles, with fixes handled or flagged.

Proof

Results we have published

Mr Forklifts

Fort Worth, TX

A rentals-first website rebuild for a B2B equipment-rental business.

  • 0 to fullschema program (LocalBusiness, Service, Product, FAQ)
  • DFWlocal-intent rebuild, rentals first
Read the Mr Forklifts case study →

MAD Monkey Media is a Latino-owned agency based in Dallas. Every number above comes from the published case study and the client reports behind it. See all case studies.

How it works

How Brand Management runs, step by step

  1. 1

    Collect and audit

    We gather every logo file, guide, and template you have, then review your public footprint for inconsistencies.

  2. 2

    Define the rules

    We draft voice, visual, and approval guidelines and refine them with you until they match how you want to be seen.

  3. 3

    Build the toolkit

    Templates and asset folders are built and handed to your team, with a short walkthrough so people know where things live.

  4. 4

    Monitor and update

    We check channels on a set schedule, correct drift, and update the guide when your offers or audience change.

Pricing

How pricing works

Custom quote

The brand audit, guide, and template library are a fixed-price project, and ongoing brand watch is an optional monthly retainer.

Fixed-price projects

One-time work such as audits, builds and migrations is quoted as a fixed price with named deliverables.

Monthly retainers

Ongoing programs bill monthly, with a month-to-month option or a lower annual-contract rate.

Proposal in 48 hours

You get a written proposal with scope, timeline and price within 48 hours of the discovery call.

Talk to a strategist

Request a custom Brand Management quote

Tell us where you are today. We usually reply within an hour and send a tailored proposal within 48 hours.

Prefer to talk? Call 1 (800) 858-1639 or email info@madmonkey.media.

FAQ

Questions about Brand Management

If yours is not here, ask it in the form above and a strategist will answer.

Is brand management the same as designing a new logo?

No. Brand management protects and organizes the brand you already have. If you need a new logo or identity, that is our Branding service under Web and Ecommerce. Many clients do the identity first, then hand it to us to manage.

What do I actually receive?

A written brand guide covering voice, visuals, and approval rules, a shared folder of approved logos and assets, and a set of editable templates. Ongoing plans add regular checks and fixes across your channels.

Can this cover our print materials too?

Yes. Because print and production are in-house, your guidelines can include specs for business cards, signs, apparel, and promo products, so physical pieces match what customers see online.

We have several locations or reps. Will this help?

That is where it helps most. We set clear rules for what local teams can change, give them templates they can edit safely, and review their channels so the brand holds together everywhere.

How is brand management scoped?

The audit, guide, and template library are scoped as a fixed-price project. Ongoing monitoring and updates can follow as a monthly retainer. You receive a custom quote after a short discovery call.

Get my quote