Five focused calculators sharing one benchmark dataset: SEO, Paid Ads, Social, Web Design, and a Composite mode that bundles all four. Every number is industry-sourced. The math is shown. The on-screen number is always free.
Project organic-search revenue and payback period from your monthly SEO investment. Uses a 9-month ramp curve sourced from agency benchmarks - SEO is not linear.
conv/mo = traffic x cvrrev/mo = conv x AOV12mo rev = sum(rev/mo x ramp_factor[month])ROI = (12mo rev - 12mo spend) / 12mo spend
Ramp curve based on agency SEO benchmarks. Organic results compound; this projects the first 12 months only.
Predict ROAS, cost-per-lead, and break-even AOV from your ad spend and landing-page conversion rate.
clicks = spend / CPCconv = clicks x cvrCPA = spend / convrev = conv x AOV · ROAS = rev / spendprofit = (rev x margin) - spendbreak-even AOV = CPA / margin
CPC and conversion benchmarks vary widely by industry. Plug in your real account data for accuracy.
Estimate monthly leads and cost-per-lead from organic social. Uses a 12-month average - organic social is a long-horizon brand play.
Quantify the revenue lift from a conversion-focused redesign. Redesigns typically lift conversion 1.2x-2.5x.
conv_now = visitors x cvrcvr_after = cvr x (1 + lift)conv_after = visitors x cvr_afteradded rev/mo = (conv_after - conv_now) x AOV12mo ROI = (added rev/12mo - redesign) / redesignpayback = redesign / added rev/mo
A redesign is a one-time cost against a recurring lift. Most of the return shows up after month one.
If you invest in SEO + Paid Ads + Social + a new Site, what is the projected 12-month return? Enter one set of business numbers and let us run all four models with shared benchmarks.
total rev = seo + ppc + social + web lifttotal spend = (seo+ppc+social)x12 + redesignblended ROI = (total rev - total spend) / total spend
Channels compound: shared brand lift means the bundled return is usually higher than the sum of the parts.
Built by MAD Monkey Media. Benchmarks sourced from Unbounce, WordStream, Hootsuite, HubSpot, RivalIQ, Backlinko, and CXL Institute (2024-2025). Numbers shown are projections, not guarantees. Real results depend on execution, market conditions, and a hundred things outside any spreadsheet. We share the math so you can audit it.
Send your result and book a 30-minute strategy call. We will refine these numbers against your real data and tell you exactly what it costs to hit them.
Yes. The on-screen number is always free - no email required to see your projection. If you want a strategist to refine the numbers against your real data, that is an optional follow-up.
Industry datasets from Unbounce, WordStream, Hootsuite, HubSpot, RivalIQ, Backlinko, and CXL Institute (2024-2025). We show the math behind every result so you can audit it - click "Show the math" inside any calculator.
Because SEO is not linear. Rankings and organic traffic build over roughly 9 months, so we weight the first year with a benchmark ramp instead of assuming full results from day one. That gives a realistic 12-month payback estimate.
It runs all four models - SEO, Paid Ads, Social, and Web Design - on one shared set of business numbers, then sums the revenue and spend to project a blended 12-month ROI across your whole marketing mix.
No. They are projections, not guarantees. Real results depend on execution, market conditions, and factors outside any spreadsheet. We share the math so the assumptions are transparent.
Yes. Call 1 (800) 858-1639 or email [email protected] and a MAD strategist will walk through your inputs and build a plan.
Projected monthly return
posts/mo = posts/wk x 4.33engaged = followers x eng_rate x posts/moclicks = engaged x CTRleads = clicks x cvrcost/lead = spend / leadsROI = (leads x AOV - spend) / spendOrganic social is a 12-month brand play. Early months are reach-building; conversions lag.