Mr Forklifts
Fort Worth, TXA rentals-first website rebuild for a B2B equipment-rental business.
- 0 to fullschema program (LocalBusiness, Service, Product, FAQ)
- DFWlocal-intent rebuild, rentals first
Growth and Performance
CRO and Funnel Audits
We trace the path from first visit to call, form, or checkout, find where people drop off and why, and hand you a ranked list of fixes you can act on right away.
Dallas HQ team of 16Reply usually within an hour5 published case studies
Built for
Is CRO and Funnel Audits right for you?
- Businesses getting steady traffic or ad clicks but few calls, forms, or orders
- Online stores with healthy add-to-cart activity and too many abandoned checkouts
- Teams about to redesign who want evidence about what to change before they rebuild
What is included
What you get with CRO and Funnel Audits
01
Funnel mapping
Every step from landing page to thank-you page mapped with the drop-off at each stage, using your analytics and form or cart data.
02
Tracking check
We confirm calls, forms, and purchases are recorded correctly before drawing conclusions, and note any gaps that hide real results.
03
Page and form review
Headline clarity, offer, trust signals, page speed, mobile layout, and form friction reviewed on your highest-value pages.
04
Behavior analysis
Session recordings, scroll and click maps, and on-site search reviewed where available to see where visitors hesitate or get stuck.
05
Prioritized fix list
Findings ranked by expected impact and effort, with specific copy, layout, and form changes rather than general advice.
06
Test plan
A short list of A/B tests for the changes worth proving, each with a hypothesis, a success metric, and the traffic it needs.
Proof
Results we have published
Atheneos Greek Village Cafe
Mesquite, TXOne team running the whole digital side of a family restaurant since 2024.
- 12services, one team
- 3,280customer contacts brought in-house
- 2024and still running
MAD Monkey Media is a Latino-owned agency based in Dallas. Every number above comes from the published case study and the client reports behind it. See all case studies.
How it works
How CRO and Funnel Audits runs, step by step
- 1
Access and baseline
We get read access to analytics, ads, and your site, then record current conversion rates by page and channel.
- 2
Investigate
We walk the funnel as a customer would on desktop and mobile, and review behavior data on key pages.
- 3
Prioritize
Issues are scored by impact and effort and turned into a clear fix list with examples.
- 4
Walkthrough
We present findings live, answer questions, and help your team or ours start on the top fixes.
Pricing
How pricing works
Custom quote
A CRO and funnel audit is a fixed-price project, and ongoing testing and implementation can follow as a monthly retainer.
Fixed-price projects
One-time work such as audits, builds and migrations is quoted as a fixed price with named deliverables.
Monthly retainers
Ongoing programs bill monthly, with a month-to-month option or a lower annual-contract rate.
Proposal in 48 hours
You get a written proposal with scope, timeline and price within 48 hours of the discovery call.
Talk to a strategist
Request a custom CRO and Funnel Audits quote
Tell us where you are today. We usually reply within an hour and send a tailored proposal within 48 hours.
Prefer to talk? Call 1 (800) 858-1639 or email info@madmonkey.media.
FAQ
Questions about CRO and Funnel Audits
If yours is not here, ask it in the form above and a strategist will answer.
What do I get at the end of the audit?
A written report with your funnel map, drop-off points, a ranked fix list with examples, and a test plan, plus a live walkthrough. You can implement it yourself, with your developer, or with our team.
How much lift should I expect?
We do not promise a percentage. Results depend on your traffic, your offer, and how many fixes get made. What you will get is a clear explanation of why each change is recommended and how to measure whether it worked.
Do I need a lot of traffic?
Audits work at any traffic level because many fixes, like a broken form or a confusing offer, are clear without testing. Formal A/B tests need more traffic, so smaller sites often make the fixes directly and compare before and after.
Can you implement the fixes?
Yes. We build WordPress and Shopify sites in-house, so we can make copy, layout, and form changes after the audit, either as a fixed-price project or as part of an ongoing testing retainer.
Does this cover ads and landing pages?
Yes. If you run paid traffic, we review how ads, keywords, and landing pages line up, because a mismatch between the ad promise and the page is one of the most common reasons paid clicks do not convert.
Explore more