Skip to content
Growth and Performance

Analytics and GA4

We set up GA4 and your tags so calls, forms, bookings, and sales are counted correctly, then explain what the numbers mean in language your whole team can use.

Dallas HQ team of 16Reply usually within an hour5 published case studies
Built for

Is Analytics and GA4 right for you?

  • Businesses that moved to GA4 but do not trust the numbers or cannot find conversions
  • Advertisers whose ad platforms and analytics report very different conversion counts
  • Owners who want to know which channels produce customers, not just website visits
What is included

What you get with Analytics and GA4

01

Tracking audit

A review of your GA4 property, tag setup, and ad platform conversions to find missing, duplicated, or broken tracking.

02

Measurement plan

A written list of the actions that matter to your business, how each is tracked, and what it is named, so reports stay consistent.

03

GA4 configuration

Property settings, data streams, internal traffic filters, cross-domain tracking, and data retention configured correctly for your site.

04

Conversion tracking

Form submissions, click-to-call, bookings, chats, and purchases tracked as key events and shared with your ad accounts.

05

Tag management

A clean, documented tag container so new pixels and events can be added without editing site code or breaking existing tracking.

06

Training and saved reports

A walkthrough of the reports that matter, plus saved views that answer the questions your team asks every week.

Proof

Results we have published

Roots Chiropractic

Dallas, TX

Local SEO, on-page rebuild and link building for a Dallas chiropractic practice.

  • 7 of 7tracked keywords on Bing page 1 by month two
  • #1from not in the top 100
  • 20backlinks in 2 months
Read the Roots Chiropractic case study →

Mr Forklifts

Fort Worth, TX

A rentals-first website rebuild for a B2B equipment-rental business.

  • 0 to fullschema program (LocalBusiness, Service, Product, FAQ)
  • DFWlocal-intent rebuild, rentals first
Read the Mr Forklifts case study →

MAD Monkey Media is a Latino-owned agency based in Dallas. Every number above comes from the published case study and the client reports behind it. See all case studies.

How it works

How Analytics and GA4 runs, step by step

  1. 1

    Audit

    We review what is tracked today, compare it with your ad platforms and CRM, and list every gap.

  2. 2

    Plan

    We agree on the conversions and events that matter and document how each will be measured and named.

  3. 3

    Implement

    Tags, events, and settings are built, tested in preview mode, and checked against real form fills and calls.

  4. 4

    Verify and train

    We confirm data is flowing correctly, then walk your team through reading and using the reports.

Pricing

How pricing works

Custom quote

GA4 audits and tracking builds are fixed-price projects, with optional monthly monitoring for sites that change often.

Fixed-price projects

One-time work such as audits, builds and migrations is quoted as a fixed price with named deliverables.

Monthly retainers

Ongoing programs bill monthly, with a month-to-month option or a lower annual-contract rate.

Proposal in 48 hours

You get a written proposal with scope, timeline and price within 48 hours of the discovery call.

Talk to a strategist

Request a custom Analytics and GA4 quote

Tell us where you are today. We usually reply within an hour and send a tailored proposal within 48 hours.

Prefer to talk? Call 1 (800) 858-1639 or email info@madmonkey.media.

FAQ

Questions about Analytics and GA4

If yours is not here, ask it in the form above and a strategist will answer.

Why do GA4 and my ad platforms show different numbers?

They count differently. Ad platforms credit conversions to their own clicks and views, while GA4 uses its own attribution and can miss data when consent or tags are blocked. We align settings and explain which number to use for which decision.

Can you track phone calls?

Yes. We can track clicks on your phone number from the website and, where call tracking is in place, record calls by source so phone leads show up next to form leads in your reports.

Is this a one-time setup?

The audit and setup are a fixed-price project. Sites, campaigns, and tools change, so some clients add ongoing monitoring to catch broken tags and keep tracking accurate after redesigns or new campaigns.

Will tracking slow my site down?

A clean tag setup usually helps. We remove unused and duplicate tags and load what remains through one container, which tends to be lighter than scripts added piece by piece over the years.

Do you handle cookie consent?

We configure tracking to respect the consent tool on your site and can set up consent mode for Google tags. Which consent rules apply to your business is a legal question, so we work from guidance your counsel provides.

Can you connect GA4 to a dashboard?

Yes. GA4 data can feed a marketing dashboard alongside ads, calls, and CRM data. That is covered by our Marketing Dashboards service, and many clients do the two together.

Get my quote