Law Firm Marketing That Signs Qualified Cases

Leads are vanity. Signed retainers are sanity. We grow PI, criminal, family, and other practices with marketing tied to qualified cases — not form fills.

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Serving Dallas-Fort Worth law firms · Practice-area-specific strategy · Ethics-compliant creative

Marketing Built For Real Law Firms

Not pay-per-lead vendors selling the same name to three of your competitors.

Practice-Area-Specific Strategy

PI, criminal, family, divorce, immigration, estate — each practice area has its own funnel, message, and ethics rules. We don't use one playbook for all.

Qualified Case Filtering

Pre-qualifying questions, intake scripts, and AI screening that filter out the "is my case worth anything" crowd before they hit your intake team.

Ethics-Compliant Creative

State bar-aware ad copy, disclaimer handling, and creative review — we've been doing legal marketing long enough to know what flies and what doesn't.

Intake Automation & Speed

Missed-call text-back, after-hours coverage, and CRM integration so a 2 AM PI lead doesn't go to the firm down the street by noon.

Local SEO For Attorneys

Rank for "[practice area] lawyer near me" in your city's map pack — consistently the highest-quality and lowest-cost case source.

Cost Per Signed Case Tracking

We don't hide behind CPL or impressions. We track to signed retainers and case value so you know exactly what marketing is worth.

Practice Areas We Serve

Each practice area has its own marketing reality. We tune accordingly.

Personal Injury

Criminal Defense

Family & Divorce

Immigration

Estate Planning

Workers' Comp

Mass Tort

Business & Commercial

Frequently Asked Questions

What managing partners and marketing directors ask us before signing.

How is this different from pay-per-lead vendors?

Pay-per-lead vendors sell the same lead to multiple firms. Our leads are exclusive to you, generated through ads and SEO that build your brand — not someone else's lead-gen company.

Will my ads run afoul of state bar rules?

Not on our watch. We know which states have the strictest rules (looking at you, Florida and Texas), and we run every piece of creative through compliance review. We'll also coordinate with your firm's ethics counsel if needed.

Can you measure cost per signed case, not just leads?

Yes — that's the entire point. We tie campaigns to your case management software (Litify, Clio, Filevine, etc.) so you can see signed retainers and projected case value, not just CPL.

How do you handle PI vs. flat-fee practice areas differently?

PI is volume-and-value — high cost per case is fine if case values are six figures. Flat-fee practices (criminal, family, estate) need tighter CPL and faster intake. We tune the funnel to your economics, not a generic average.

Sign More Cases. Spend Less Doing It.

Free law firm marketing audit — we'll show you exactly where signed cases are slipping away.

Book My Firm Audit View Pricing Plans Call (800) 858-1639