Free Tools

Tools that earn their seat at the table.

Seven free, instant-result tools that give you something useful before we ever pitch you. No sales call, no email gate to see the answer, no fluff.

Audit, rank, price, and forecast Live results in < 60 seconds No credit card required
POPULAR
Local presence

Free GBP Audit

See how your Google Business Profile scores
Get a 60-second audit of your GBP across 14 factors -- categories, hours, photos, reviews, posts, Q&A, services. With one-click fix recommendations.
Run my audit
5-in-1 calculator

Marketing ROI Calculator

Project ROI across SEO, PPC, Social, Web + Composite
Plug in your traffic, conversion rate, and spend. See projected 12-month revenue, payback period, and ROI percentage. Five calculators in one shell.
Calculate my ROI
NEW
Print pricing in 30 seconds

Instant Print Quote

Configure + price business cards on the spot
Choose your paper stock, finish, sides, turnaround, and quantity. See your total + per-card price live as you configure. Save or order in one click.
Get my quote
TRENDING
AI search ranking

AI Brand Visibility Checker

See if AI mentions your brand in answers
When customers ask ChatGPT, Claude, Perplexity, Gemini, or Copilot about your industry, does your brand come up? Get a visibility score and the gaps to fix.
Check my visibility
Bundle savings

Stack-Cost Calculator

Total what your current stack costs vs the MAD bundle
List your current tools and what each costs per month. We total it and compare against the MAD all-in bundle so you know exactly what you would save.
See my savings
FREE REPORT
Whole-presence audit

Free Snapshot Report

One report card for your entire online presence
Listings, reviews, social, website and SEO scored in a single snapshot, with the gaps ranked by impact. The fastest way to see where you stand.
Get my report
Hiring + team

Sales Rep Assessment

Score a sales candidate before you hire
A short structured assessment that scores a sales candidate on the traits that actually predict quota. Stop hiring on gut feel.
Start the assessment
More on the way

Be first to the next MAD tool.

The AI Brand Visibility Checker and the Snapshot Report are live now - run them above. Next up is the Conversion Audit. Join the early-access list and we will tell you the moment it drops (plus first access to every tool after it).