Atheneos Greek Village Cafe
Mesquite, TXOne team running the whole digital side of a family restaurant since 2024.
- 12services, one team
- 3,280customer contacts brought in-house
- 2024and still running
Paid Advertising
Programmatic Advertising
Reach the right people across websites, apps, and streaming with automated buying aimed at specific audiences and places. We set the targeting, control where ads appear, and track what the impressions turn into.
Dallas HQ team of 16Reply usually within an hour5 published case studies
Built for
Is Programmatic right for you?
- Local businesses that want to reach people near their location or near a competitor
- Brands that need to reach a defined audience beyond search and social feeds
- Advertisers with steady site traffic they want to bring back through retargeting
What is included
What you get with Programmatic
01
Geofenced campaigns
Ads served to devices within defined areas, such as your neighborhood, event venues, or competitor locations, where policy allows.
02
Audience targeting
Audiences built from demographics, interests, and behavior, layered with location so spend stays on likely buyers.
03
Cross-site retargeting
Display and video ads that follow up with people who visited your site, keeping your offer in front of them.
04
Brand safety controls
Blocklists, allowlists, and placement reviews so your ads stay off sites and apps that do not fit your brand.
05
Display creative set
Banner and video ads sized for the common placements, designed in-house to match your brand and offer.
06
Visit and conversion reporting
Impressions, clicks, site visits, and, where measurable, store visits or conversions tied back to the campaign.
Proof
Results we have published
Send Me A Pro
Thurston County, WAListings, citations, local SEO and reputation for a home-services referral network.
- 17 to 698listing score in 90 days
- +1500%citations
- 51 of 60listings synced
MAD Monkey Media is a Latino-owned agency based in Dallas. Every number above comes from the published case study and the client reports behind it. See all case studies.
How it works
How Programmatic runs, step by step
- 1
Define
We agree on the audience, the geography, and the action the campaign should drive.
- 2
Set targeting
Targeting, creative, safety lists, and tracking are set up before any impressions are bought.
- 3
Run
Campaigns go live, and we review placements and pacing early to remove waste quickly.
- 4
Report
We report on reach, visits, and conversions, then refine audiences and target areas.
Pricing
How pricing works
Custom quote
Programmatic campaigns run on a month-to-month or annual management retainer, with media spend budgeted separately and creative scoped as needed.
Fixed-price projects
One-time work such as audits, builds and migrations is quoted as a fixed price with named deliverables.
Monthly retainers
Ongoing programs bill monthly, with a month-to-month option or a lower annual-contract rate.
Proposal in 48 hours
You get a written proposal with scope, timeline and price within 48 hours of the discovery call.
Talk to a strategist
Request a custom Programmatic quote
Tell us where you are today. We usually reply within an hour and send a tailored proposal within 48 hours.
Prefer to talk? Call 1 (800) 858-1639 or email info@madmonkey.media.
FAQ
Questions about Programmatic
If yours is not here, ask it in the form above and a strategist will answer.
What is programmatic advertising?
It is automated buying of ad space across many websites, apps, and streaming services at once. Instead of buying placements one site at a time, you buy impressions shown to a defined audience wherever they are browsing.
What is geofencing, and is it right for a local business?
Geofencing serves ads to people within a defined area, such as near your store or at an event. It fits businesses with a clear trade area, like restaurants and retailers, and works best paired with a strong offer and retargeting.
How do you keep my ads off bad websites?
We use blocklists, allowlists, and category exclusions, then review placement reports once campaigns are running. Sites or apps that send junk traffic or do not fit your brand are removed.
How do I know if programmatic is working?
Clicks alone undersell it, so we also track site visits, conversions, and, where measurement allows, visits to your location. We set the success measure before launch and report against it.
How is programmatic advertising priced?
Management is a custom quote, offered month-to-month or on an annual contract, with media spend set as a separate budget. Display creative can be included in the scope or quoted as a fixed-price project.
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