Programmatic Advertising

It is automated buying of ad space across many websites, apps, and streaming services at once. Instead of buying placements one site at a time, you buy impressions shown to a defined audience wherever they are browsing.

Geofencing serves ads to people within a defined area, such as near your store or at an event. It fits businesses with a clear trade area, like restaurants and retailers, and works best paired with a strong offer and retargeting.

We use blocklists, allowlists, and category exclusions, then review placement reports once campaigns are running. Sites or apps that send junk traffic or do not fit your brand are removed.

Clicks alone undersell it, so we also track site visits, conversions, and, where measurement allows, visits to your location. We set the success measure before launch and report against it.

Management is a custom quote, offered month-to-month or on an annual contract, with media spend set as a separate budget. Display creative can be included in the scope or quoted as a fixed-price project.

It can be when the fence is drawn around places your buyers already go, such as a competitor, a trade show or a neighborhood you serve, and the ad gives a reason to act. It is weak as the only channel. We pair it with search so people who see the ad and search for you find you.

With site visits, conversions and branded search, compared against similar areas where we did not advertise. View-through conversions are reported but kept separate, because they overstate impact when counted alone.

It depends on the platform and audience, but programmatic usually needs a few thousand dollars a month in one market to reach enough people often enough. Below that we recommend search or Meta first.