Case Study - Just Love Coffee Cafe

Two Just Love Coffee Cafe locations, above the 95th percentile

How the Grand Prairie and Arlington, TX Just Love Coffee Cafe locations went from below-average listings to industry-leading local visibility -- 102 documented leads in eight weeks.

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102 leads in 8 weeks+112% listing score348 reviews at 4.6 stars
The starting line

Two Just Love Coffee Cafe locations, one visibility gap

The Grand Prairie and Arlington, TX Just Love Coffee Cafe locations needed to win local search beyond their brand name terms.

  • Listing scores started at 352 (Grand Prairie) and 360 (Arlington) -- both below the industry average of 396.
  • Citations for the Grand Prairie location started at 10 sites.
  • The review grade started at the 52nd percentile, with no owner review-response program in place.
  • The Just Love Coffee Cafe brand terms were already strong -- at or near #1 -- so the opportunity was everything around them: listings, citations, reputation, and a new breakfast-keyword front. Brand search was never the problem. Being found by someone who does not yet know the brand was.
What we did

The multi-location local program

One program, run across both Just Love Coffee Cafe locations at once, with per-location reporting.

  • Business listings and citations for both locations, syncing the record across the major networks.
  • Reputation management with an owner review-response program stood up from zero.
  • Local SEO: defended the #1 coffee terms and opened a second keyword front for breakfast intent (added August 2025: "Breakfast Cafe Grand Prairie TX" moved #4 to #1 within two weeks of tracking). This is the part most franchise locations never get: non-brand demand.
  • Social marketing with managed posting across the locations' profiles.
  • Digital advertising support: 30K ad impressions and 170 clicks at a $0.32 cost per click on a modest budget. We publish no return-on-ad-spend figure because conversion tracking was not wired in the period -- we do not invent attribution.
The results

Eight weeks of documented movement

60,562Total impressions in the ~8-week reporting window: Google Business Profile views, searches, ad impressions, and social reach combined.
102Leads in the same window: 87 phone calls, 10 food orders, 4 Instagram messages, 1 form fill.
352 -> 746Listing score, Grand Prairie: a 112% lift that finished ABOVE the industry 95th percentile (689). Industry average: 396.
360 -> 623Listing score, Arlington: +73% against the same industry average of 396.
10 -> 23Citations, Grand Prairie (+130%) in under three weeks, including Postmates, TripAdvisor, and the Grand Prairie Chamber.
348Total reviews at a 4.6-star average across Google, Yelp, and Facebook; 19 new reviews in the reporting window.
52nd -> 71stReview grade percentile move over the engagement.
49Backlinks built in two months (25 in July + 24 in August 2025), with 100% site uptime both months.

Every figure above is a real, documented number from our exported reporting for this engagement (executive report window June 1 - July 23, 2025; SEO reports July and August 2025; dashboard captures August 2025). Nothing is projected or estimated.

Published with the client's permission. MAD Monkey Media is an independent marketing agency and is not affiliated with, endorsed by, or a supplier to Just Love Franchise Group, LLC. "Just Love Coffee Cafe" is used here only to identify the client we did this work for.

Own a Just Love Coffee Cafe? This is repeatable.

Your brand terms already rank. The gap is everything else: listings accuracy, citations, review response, and non-brand local demand. That is the program above, and it runs the same way in any market. We work with franchise and multi-location operators, we report per location, and the first conversation is free.

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