Roots Chiropractic
Dallas, TXLocal SEO, on-page rebuild and link building for a Dallas chiropractic practice.
- 7 of 7tracked keywords on Bing page 1 by month two
- #1from not in the top 100
- 20backlinks in 2 months
Growth and Performance
HARO Outreach
Reporters post requests for expert sources all the time. We find the ones that fit your expertise, draft strong answers in your voice, and submit them while the story is still open.
Dallas HQ team of 16Reply usually within an hour5 published case studies
Built for
Is HARO Outreach right for you?
- Founders and experts with real knowledge who want to be quoted in articles about their field
- Businesses that want earned media mentions and links without a full PR campaign
- Busy owners who see journalist requests but never have time to answer them before deadline
What is included
What you get with HARO Outreach
01
Expert profile
An interview to capture your credentials, opinions, stories, and topics, so we can answer quickly and accurately on your behalf.
02
Query monitoring
Journalist request services and media query feeds watched for requests that match your expertise, industry, and location.
03
Pitch drafting
Concise, quotable answers written in your voice, with the specifics reporters need and none of the sales language they ignore.
04
Fast approval loop
Drafts sent to you in a format you can approve or edit quickly, because journalist deadlines are often short.
05
Submission and follow-up
Approved pitches submitted with your bio and headshot, and any follow-up questions from reporters passed to you right away.
06
Placement tracking
A log of every pitch and every published mention, with links, outlet details, and notes on which topics get picked up.
Proof
Results we have published
Enlightenment Home Care
Olympia, WA (2022 to 2023 campaign)On-page rebuild and off-page work for a home-care agency. Archived campaign results.
- 0 to 5 of 7tracked keywords on Google page 1
- 7 of 7tracked keywords on Bing page 1
MAD Monkey Media is a Latino-owned agency based in Dallas. Every number above comes from the published case study and the client reports behind it. See all case studies.
How it works
How HARO Outreach runs, step by step
- 1
Profile
We interview you, gather your bio, headshot, and proof points, and list topics you can speak on with authority.
- 2
Monitor
We screen incoming journalist requests and select only the ones where you are a credible source.
- 3
Pitch
We draft answers, get your approval, and submit before the deadline with everything the reporter needs.
- 4
Track
Published mentions and links are logged, and we steer future pitches toward the topics that earn placements.
Pricing
How pricing works
Custom quote
HARO outreach runs as a monthly retainer, month-to-month or annual, scoped by the number of experts and topics we pitch for.
Fixed-price projects
One-time work such as audits, builds and migrations is quoted as a fixed price with named deliverables.
Monthly retainers
Ongoing programs bill monthly, with a month-to-month option or a lower annual-contract rate.
Proposal in 48 hours
You get a written proposal with scope, timeline and price within 48 hours of the discovery call.
Talk to a strategist
Request a custom HARO Outreach quote
Tell us where you are today. We usually reply within an hour and send a tailored proposal within 48 hours.
Prefer to talk? Call 1 (800) 858-1639 or email info@madmonkey.media.
FAQ
Questions about HARO Outreach
If yours is not here, ask it in the form above and a strategist will answer.
What is HARO?
HARO started as Help A Reporter Out, a service where journalists post requests for expert sources. Today there are several similar journalist query services and feeds, and we monitor the ones that fit your industry rather than relying on a single source.
How many mentions will I get?
We cannot promise placements, because reporters choose which sources to use. What we control is how many relevant requests we answer and how good the answers are, and we report both alongside any mentions that publish.
Do I have to be involved?
A little. We need an initial interview and quick approvals on drafts, because answers go out under your name. Many pitches need only a light review from you before we submit them.
Will I get backlinks from mentions?
Sometimes. Many outlets link to the sources they quote, while others mention you without a link. Both build credibility, and we track which outlets link so we can favor them in future pitches.
Who should be the expert?
Usually the owner, founder, or a senior specialist with hands-on experience. Reporters want specific opinions and examples, so the best expert is the person who can speak to the topic without notes.
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