Community Management

Community Management with MAD Monkey Media

What Is A Social Media Community Management Strategy?

Understanding what Social Media Community Management is, help you understand the incredible value it has. To start, a social media strategy is a written document that outlines what your intent for using social media is, what your goals are, and how to achieve them. These are specifically outlined tactics of exactly how you are going to reach your organizational goals.

Crafting a social media strategy starts with the creation of specific goals and defining what you are trying to achieve by investing in social media. We then research your ideal customer. Who are they, what do they like, and where can we find them online? Once we understand who it is that you are trying to reach, we can then identify what channels you should be active on, what types of posts you should create, when to post, and what type of messaging your posts should include to reach that audience. A social media strategy can identify what type of advertising and to what budget you should allocate. We can even start to identify potential brand partners for co-marketing opportunities and so much more.

If you have an in-house marketing team or someone responsible for your social media posting- then the strategy is incredibly important to keeping their efforts on target to ensure that you are working towards your goals. To aid your team, we create a cheat sheet - customized to your business and based on your strategy to help keep them on track. This single sheet can be kept in a visual and handy spot to make sure that each post is within your brand guidelines and achieves the strategy created.

If you do not have an in-house marketing team and we are taking care of the execution of the strategy then we have the tools necessary to reach your goals and you have a clear outline path of what to expect from us and your investment in social media management.

Social Media Marketing Strategy

We’ll define your social media strategy and how it looks and feels across all social media marketing efforts, including:

• Brand Strategy
• Brand Identity Snapshot
• Content Strategy (Content Mix, Calendar & Tactics)
• Target Demographics & Personas
• Optimization of Content (Hashtags, Scheduling, etc.)

Check Out Our Other Community Management Packages