How using a CRM boosted productivity by 150%
CRM stands for customer relationship management. This system allows businesses to manage business relationships and the data and information associated with them. Over the years of working in different types of fields, I have learned that all companies use a CRM to boost their sales and to safely and centrally store their contacts, sales opportunities, activities, and scheduled plans in one place, and have uninterrupted access to the database from multiple locations. Rest assured that your data won’t just get lost. CRM sales data is stored centrally and presented in an easy-to-follow format, allowing to monitor sales processes, and staff performance, and, as a result, optimize selling.
Having a CRM not only helps out the business owners but also maintains their employees on the line by assigning tasks and keeping track of their work. In a sales world, this is important because leads are stored in the CRM so employees and business owners can go back anytime to reassure their customers. Another great thing is that CRMs help prepare weekly or monthly reports depending on the company’s needs. CRMs are not specifically used only for big companies because they can be designed to fit your business needs and also have different price points to fit your necessities. Since all the customer-related data is stored in CRM, it helps salespeople to analyze the needs of customers and even anticipate their problems – all at the right time. All this increases customer satisfaction and ensures loyalty, as well as higher profit margins.
CRMs are not cheap but in the end, they will help you organize your business so well you will actually see how you will save money. If adopted and used correctly, CRM is going to boost the performance of any sales team. Finally, CRM enhances salespeople’s mobility, as the database and all your work-related activities can be accessed on multiple devices and from different locations.
This short 5-minute video will explain the different types of CRMS
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