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Learn How To Better Brand Your Business

Learn How to better brand your business is one of the biggest questions people have before starting a brand. Building a brand from the ground up that stands out is no easy task. How should it make people feel? What should it look like? 

These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach. Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business.

Brands are not only part of a business but also as a person you have your own identity which classifies as you being your brand. Now you see the importance of it. For a brand to be successful, you need to dedicate time and research on how to better brand it. You need consistency which will lead you to success. Don’t discourage any opportunity for you to better brand your business. 

Research Your Target Audience 

When having a business you always research how the competitor is doing and what they are doing so you can know how to target more audiences than them. For example, if you have a restaurant and the competitor is selling lunch at a certain price it would be good for you to get the price down just a dollar will make the difference. For you to know how much they are selling something research has to be done. Not only lower prices are what makes a difference also customers enjoy quality so if you offer both then you are already better than your competitor.  Know and understand what your potential clients like and need and give them a better offer. 

Brand Aesthetic 

All brands need an identity of their own. Know what you want your brand to portray and give it a good aesthetic twist. If you like bold colors then everything that you do with your brand should have bold colors. Try not to mix all styles when having your brand stable. Always stick with your original idea and if that didn’t work out then get a new aesthetic. For example, Mcdonald’s for more than 50 years, has always stuck with their color scheme and their restaurants even if they are remodeled they will always look a certain way because that is what has worked for them and their customers. 

Get A Name That Catches The Attention 

Your company’s name is probably one of the first big commitments you have to make so think about it more than once. Get something that catches the attention of your public. The name will impact your logo, your domain, your marketing, and your trademark registration if you decide to go that route (it’s harder to trademark generic brand names that describe what you sell).


Getting a slogan is amazing because customers start to recognize your brand by its slogan and vice versa. Keep in mind that you can always change your slogan as you find new angles for marketing—Pepsi has gone through over 30 slogans in the past few decades. There are slogan makers online that can help you with this part of your brand identity. 

Choosing Colors & Logos

Here in MAD Monkey Media we can help you with your brand identity and help you out with the color patones so your brand stands out the way it deserves. Here is an example of the importance of colors in some brands. Logos are also one of the most important aspects of a brand. It will represent everything so we do recommend spending time thinking about what is best for you and your brand. We also help with Logo creation and give you the best ideas. 

logo pantone

MAD Monkey Branding Identity Packages

If you are looking for a professional logo or branding identity package, partner up with the MAD Monkey team. We will give you a complimentary brand identity book so you know how to use your brand. We will help you create the perfect digital library and logo

Hopefully, this blog has helped you get some ideas on how to better brand your business, and don’t forget to follow us on our Instagram Page and Facebook. Thank you for visiting! 

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Phone: 253-459-5439


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