getBranded with MAD Monkey Media

getBranded with MAD Monkey Media

What is Branding in Marketing? Branding is the process of creating a strong, positive perception of a company, its products, or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Nail that first impression with a stunning logo, and seal the deal with a flawless brand that’s as unforgettable as your business. Our designers will create a custom logo with a full brand identity you’ll love, guaranteed. MAD Monkey Media's getBranded - Standard gets you started on the right foot with your branding strategy and implementation.

Brand Strategy & Equity

Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.

Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built powerful brand equity, it can charge more for its product--and customers will pay that higher price.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.

With MAD Monkeys getBranded Packages, we’ll define your brand and how it looks and feels across all marketing efforts, including:

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