RecNation is a fast-growing RV and boat storage brand with facilities across Texas and beyond. They came to MAD Monkey Media with a problem every multi-location business recognizes: new locations were opening faster than their search visibility could keep up, and each facility lives or dies by its own local map pack.
Storage is a radius business. A renter searching "RV storage near me" never sees a national brand page, they see the three closest facilities Google decides to surface. RecNation's footprint was expanding by acquisition, which meant inherited listings, inconsistent location data, and thin location pages that gave Google little reason to rank any single facility.
We rebuilt the location-page architecture so every facility has a real page with unique inventory, driving directions, and market-specific copy. We claimed and optimized each Google Business Profile, cleaned up citations and duplicate listings, put a review cadence in place, and fixed the technical crawl issues that were burying new locations. The result is a playbook that runs on every new facility the day it opens.
Organic search impressions grew more than 500 percent in 9 months, with map-pack visibility improving market by market as each location's profile and page matured. More importantly, RecNation now has a repeatable local SEO system instead of a one-time campaign.
Organic search impressions in 9 months
Facility-by-facility local visibility gains
Repeatable rollout for every new location
Tell us about your business and we will map out the same playbook for your market.